
Today I'd like to discuss portrait work. There are many types, including but not limited to: individual, groups, indoor, natural lighting, flash or strobe, mixed lighting, as well as various poses. Posing is an art, it can be learned, but some come by it naturally. There are numerous books on the topic, so rather than try to list various posing techniques here, I'll simply encourage you to do a little research and a lot of experimentaion to see what works or doesn't work for you. One of the things I learned at the Joe McNally workshop I attended recently, is that catch lights in the eyes of your subject are paramount. His assistant checks every shot to see if there's a catch light in the eyes. You can enhance the catch light in post, but without them, your subject(s) simply look like Zombies, or lifeless.
This does not necessarily need to be done with a flash, as some of the best portraits I've seen were done with ambient light. As a beginning photographer, until you purchase a flash, try having your subject stand next to a window, and allow some soft light to illuminate them. Above is an example of this type of lighting scenario. I'm not saying ambient light will solve every lighting situation, but you have to work with what you've got. If I teach you to use 5 flashes, and you don't have 5 flashes, what good does that do you, really? The second point I'd like to make is that as photographers, our job is to flatter the subject(s). There is such a thing as unflattering light, and you should avoid it like the plaque! Noon outdoor lighting (without a scrim) is a perfect eample of this. If you don't have a choice (and why don't you?) and you find yourself trying to photograph someone outside on a sunny day (no clouds), try to get them in some shade, as that will be much softer light. Otherwise, tell them you'd be doing them a great disservice, and perhaps you should photograph them another time. An alternative is to use a scrim, which is a fairly large and light (in weight) diffusion device that will soften the light as it passes through it. For this I recommend an assistant. They hold the scrim, you shoot.
Last, but certainly not least, is that whether you're working with people or animals, they have feelings, and some people find being photographed a tense situation. Try to take 10-15 minutes (or longer) to break the ice and put them at ease. If you make it seem like it's difficult, they'll sense it (even animals) and be nervous. Make it fun, and that will transfer to the image. You'd be surprised at how many times I've thought I had gotten a set of great images, only to review them after the shoot and discover that the subject has an apprehensive look upon their face. A fake smile looks like a fake smile. The only other advice I'm going to give you at this time is, buy a reflector. It's a great way to help wrap light, and it's a lot cheaper than a flash. Once you do buy a flash, it becomes another light source, making one light into 2.